What is Business Analysis

Business analysis is the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders. Business analysis enables an enterprise to articulate needs and the rationale for change and to design and describe solutions that can deliver value.

Business analysis is performed on a variety of initiatives within an enterprise. Initiatives may be strategic, tactical, or operational. Business analysis may be performed within the boundaries of a project or throughout enterprise evolution and continuous improvement. It can be used to understand the current state, to define the future state, and to determine the activities required to move from the current to the future state.

Business analysis can be performed from a diverse array of perspectives. The BABOK® Guide describes several of these perspectives: agile, business intelligence, information technology, business architecture, and business process management. A perspective can be thought of as a lens through which the business analysis practitioner views their work activities based on the current context. One or many perspectives may apply to an initiative.

Who is a Business Analyst

A business analyst is any person who performs business analysis tasks described in the BABOK® Guide, no matter their job title or organizational role. Business analysts are responsible for discovering, synthesizing, and analyzing information from a variety of sources within an enterprise, including tools, processes, documentation, and stakeholders. The business analyst is responsible for eliciting the actual needs of stakeholders—which frequently involves investigating and clarifying their expressed desires—in order to determine underlying issues and causes.

Business analysts play a role in aligning the designed and delivered solutions with the needs of stakeholders. The activities that business analysts perform include:

  • Understanding enterprise problems and goals,
  • Analyzing needs and solutions,
  • Devising strategies,
  • driving change, and
  • Facilitating stakeholder collaboration.

Other common job titles for people who perform business analysis include:

  • Business architect,
  • Business systems analyst,
  • Data analyst,
  • Enterprise analyst,
  • Management consultant,
  • Process analyst,
  • Product manager,
  • Product owner,
  • Requirements engineer, and
  • Systems analyst.



The International Institute of Business Analysis™ (IIBA®) is a non-profit professional founder organization of the business analysis profession that regulates the BA profession through a multi-level certification framework. IIBA supports the recognition of the profession and works to maintain global standards for the ongoing development of the practice and certification.

Professional Certifications in Business Analysis

Competence-based testing evaluates your understanding and application of business analysis skills, tasks, tools and techniques, and validates your key competences. Testing is based on the Business Analysis Body of Knowledge (BABOK® Guide) – The global standard for the practice of business analysis.

Business Analysis multi-level Certification framework


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